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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​
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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your Real Estate Agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other Real Estate Agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a Real Estate Agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your Real Estate Agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.
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Testimonials

Read what my clients have to say about working with me.

"If I can rate more than 5 stars I would! Apryl met with my fiance and I at the beginning of the new year to discuss what we were looking for as first time home owners. We shared that we were looking for a fixer upper with a little property, a needle in a haystack around here! Fast forward to 1 month later, and we are currently 5 days into the start of a remodel on our dream property! Not only was apryl a total rockstar with helping us submit a competitive offer against a multi offer situation and help close in 13 days, she is also a great communicator and explained every step of the process in a clear way for us to understand as we learned about real estate. If you’re looking for an agent that not only is super knowledgeable, but is personable and goes above and beyond, then apryl is for you!"
"If I can rate more than 5 stars I would! Apryl met with my fiance and I at the beginning of the new year to discuss what we were looking for as first time home owners. We shared that we were looking for a fixer upper with a little property, a needle in a haystack around here! Fast forward to 1 month later, and we are currently 5 days into the start of a remodel on our dream property! Not only was apryl a total rockstar with helping us submit a competitive offer against a multi offer situation and help close in 13 days, she is also a great communicator and explained every step of the process in a clear way for us to understand as we learned about real estate. If you’re looking for an agent that not only is super knowledgeable, but is personable and goes above and beyond, then apryl is for you!"
Tiffany H.
"I met Apryl through my boyfriend when he and I were starting the process of buying our first home together. Apryl was more accommodating than I could have imagined when we first met to discuss our needs. We still needed some time before we were ready to dive in, but Apryl was so patient and not pushy at all. She understood that the buying process could be stressful and explained her process to help everything go smoothly and ensure we were a good fit. A few months later we were ready to take the next steps and look at homes together. Because of Apryl's Sonoma County connections, we had our offer accepted, under asking on our dream house in the perfect neighborhood. Did I mention this was only the 2nd house we looked at? Because Apryl took the time to get to know us and what we needed out of a home, we didn't have to search for months and months. Apryl interfaced through the entire process with inspectors, our mortgage broker and the seller's agent to facilitate an early close at 18 days. Apryl went above and beyond even after closing to ensure that we felt at home and were comfortable. In addition to helping us buy our new home, a few months later we were ready to sell the home we moved out of, in Solano County. This was my childhood home, where I lived for 31 years. Apryl understood the delicate nature of this transaction and was so helpful and understanding of my needs. Her efficiency is unmatched. Her ability to work in multiple counties with ease is incredible. We were on and off market in 26 days with a 15 day escrow while other comparable houses are still sitting on the market going through price reductions. This was made possible because of Apryl's excellent marketing skills, her relationships with staging companies, videographers/photographers, her connections with other agents and media marketing. Apryl is a one-of-a-kind agent. You won't find another who shares the same passion and cares so much for her clients. She's versatile, respectful, punctual, friendly and a great negotiator. What more could you ask for? Oh yea, she's a swiftie too."
"I met Apryl through my boyfriend when he and I were starting the process of buying our first home together. Apryl was more accommodating than I could have imagined when we first met to discuss our needs. We still needed some time before we were ready to dive in, but Apryl was so patient and not pushy at all. She understood that the buying process could be stressful and explained her process to help everything go smoothly and ensure we were a good fit. A few months later we were ready to take the next steps and look at homes together. Because of Apryl's Sonoma County connections, we had our offer accepted, under asking on our dream house in the perfect neighborhood. Did I mention this was only the 2nd house we looked at? Because Apryl took the time to get to know us and what we needed out of a home, we didn't have to search for months and months. Apryl interfaced through the entire process with inspectors, our mortgage broker and the seller's agent to facilitate an early close at 18 days. Apryl went above and beyond even after closing to ensure that we felt at home and were comfortable. In addition to helping us buy our new home, a few months later we were ready to sell the home we moved out of, in Solano County. This was my childhood home, where I lived for 31 years. Apryl understood the delicate nature of this transaction and was so helpful and understanding of my needs. Her efficiency is unmatched. Her ability to work in multiple counties with ease is incredible. We were on and off market in 26 days with a 15 day escrow while other comparable houses are still sitting on the market going through price reductions. This was made possible because of Apryl's excellent marketing skills, her relationships with staging companies, videographers/photographers, her connections with other agents and media marketing. Apryl is a one-of-a-kind agent. You won't find another who shares the same passion and cares so much for her clients. She's versatile, respectful, punctual, friendly and a great negotiator. What more could you ask for? Oh yea, she's a swiftie too."
Hannah G.
"My partner and I couldn’t be more grateful and happier to have worked with Apryl. She is professional, an excellent communicator, proactive, and patient. It took us a while — 2+ years — to find our house, and she worked with us throughout, never rushed us into a decision, weighed pros/cons with us, and remained confident that we would find our home. Needless to say, we got to know her in this span of time, and really appreciated her realism, integrity, and sense of humor. As first time buyers, we had a lot of questions, and Apryl took the time to answer all of them through every step of the process. She worked seamlessly with all the other professionals involved, and had our best interest in mind. We’ve certainly made a friend. We couldn’t recommend Apryl highly enough."
"My partner and I couldn’t be more grateful and happier to have worked with Apryl. She is professional, an excellent communicator, proactive, and patient. It took us a while — 2+ years — to find our house, and she worked with us throughout, never rushed us into a decision, weighed pros/cons with us, and remained confident that we would find our home. Needless to say, we got to know her in this span of time, and really appreciated her realism, integrity, and sense of humor. As first time buyers, we had a lot of questions, and Apryl took the time to answer all of them through every step of the process. She worked seamlessly with all the other professionals involved, and had our best interest in mind. We’ve certainly made a friend. We couldn’t recommend Apryl highly enough."
Hasmig T.
"We had the pleasure of working with Apryl Lopez during our home buying journey, and we couldn’t be more grateful for her expertise and dedication. From the outset, she went above and beyond to ensure we found not just a house, but a home that perfectly suited our needs and aspirations. One of the standout aspects of our experience was Apryl’s proactive approach in helping us secure a mortgage broker. The seamless coordination between her and the broker made the entire process incredibly smooth, and we were thrilled with the outcome. Apryl is the epitome of professionalism, with an unparalleled attention to detail and exceptional communication skills. She took the time to understand our financial and real estate goals, guiding us through multiple neighborhoods that aligned with our lifestyle and preferences. In a highly competitive market, Apryl truly stood out. She tirelessly put forth multiple offers on our behalf, leveraging her negotiation prowess to ensure we secured the best possible deal. What truly sets her apart is her genuine commitment to finding the right fit for her clients, prioritizing their satisfaction over everything else. Thanks to Apryl, we not only found our dream home but also gained a lifelong friend in the process. Without hesitation, we would recommend her to anyone looking to buy or sell in Sonoma County. She’s not just a realtor; she’s a trusted advisor who will go above and beyond to exceed your expectations."
"We had the pleasure of working with Apryl Lopez during our home buying journey, and we couldn’t be more grateful for her expertise and dedication. From the outset, she went above and beyond to ensure we found not just a house, but a home that perfectly suited our needs and aspirations. One of the standout aspects of our experience was Apryl’s proactive approach in helping us secure a mortgage broker. The seamless coordination between her and the broker made the entire process incredibly smooth, and we were thrilled with the outcome. Apryl is the epitome of professionalism, with an unparalleled attention to detail and exceptional communication skills. She took the time to understand our financial and real estate goals, guiding us through multiple neighborhoods that aligned with our lifestyle and preferences. In a highly competitive market, Apryl truly stood out. She tirelessly put forth multiple offers on our behalf, leveraging her negotiation prowess to ensure we secured the best possible deal. What truly sets her apart is her genuine commitment to finding the right fit for her clients, prioritizing their satisfaction over everything else. Thanks to Apryl, we not only found our dream home but also gained a lifelong friend in the process. Without hesitation, we would recommend her to anyone looking to buy or sell in Sonoma County. She’s not just a realtor; she’s a trusted advisor who will go above and beyond to exceed your expectations."
Brandon V.
"I can’t express the gratitude I have for April Lopez. Her attention to detail and availability is unremarkable. She made herself available during family birthdays, and even when she was on a family trip. Not only did she make our transaction seamless, but she did an amazing job of always keeping us informed and helping us make difficult decisions. She treated us like family and she has become a part of ours in the process. I can’t thank her enough. Our small family if truly grateful."
"I can’t express the gratitude I have for April Lopez. Her attention to detail and availability is unremarkable. She made herself available during family birthdays, and even when she was on a family trip. Not only did she make our transaction seamless, but she did an amazing job of always keeping us informed and helping us make difficult decisions. She treated us like family and she has become a part of ours in the process. I can’t thank her enough. Our small family if truly grateful."
Ruben A.
"When you are looking for quality real estate representation, the requirements checklist will resemble the following: High energy individual Unmatched communication skills Well-developed and practiced negotiation skills Extensive knowledge of all elements of real estate After doing business with them, you will not only want to leave a 5-star review, but you will also never have any trouble referring them to friends and family Apryl hits it out of the park on every item on this list. She is not to be underestimated. Give her a call and see for yourself."
"When you are looking for quality real estate representation, the requirements checklist will resemble the following: High energy individual Unmatched communication skills Well-developed and practiced negotiation skills Extensive knowledge of all elements of real estate After doing business with them, you will not only want to leave a 5-star review, but you will also never have any trouble referring them to friends and family Apryl hits it out of the park on every item on this list. She is not to be underestimated. Give her a call and see for yourself."
Scott L.
"Apryl's integrity and commitment to client satisfaction were evident throughout, making them a trusted partner in the real estate journey. I wholeheartedly recommend Apryl Lopez to anyone seeking a dedicated and knowledgeable real estate professional."
"Apryl's integrity and commitment to client satisfaction were evident throughout, making them a trusted partner in the real estate journey. I wholeheartedly recommend Apryl Lopez to anyone seeking a dedicated and knowledgeable real estate professional."
Ryan B.
"We were referred to Apryl from a friend and boy did we luck out with her! We met in February at a coffee shop to get to know one another. We shared our goals and timeline with her and she provided us with confidence that even though our budget was low for Sonoma county, it was still possible. We started the process of getting pre approved and then started the process of touring places that spiked interest for my husband and I. Fast forward a few weeks we found a place we were ready to put in a offer in for and just like that it was accepted. Although, we ran into some difficulties with the HOA she assured us to stay positive and kept our minds at ease. She checked in with us daily to send us updates, always making us confident in our choice in picking her as our agent and the place we put an offer on. We would choose Apryl a million times again and look forward to working with her in the future!"
"We were referred to Apryl from a friend and boy did we luck out with her! We met in February at a coffee shop to get to know one another. We shared our goals and timeline with her and she provided us with confidence that even though our budget was low for Sonoma county, it was still possible. We started the process of getting pre approved and then started the process of touring places that spiked interest for my husband and I. Fast forward a few weeks we found a place we were ready to put in a offer in for and just like that it was accepted. Although, we ran into some difficulties with the HOA she assured us to stay positive and kept our minds at ease. She checked in with us daily to send us updates, always making us confident in our choice in picking her as our agent and the place we put an offer on. We would choose Apryl a million times again and look forward to working with her in the future!"
Brianna J.
"Apryl is one of the most grounded and passionate people I know. Her work ethic is strong, she holds herself to a very high standard, and always brings a calming, caring approach to her work. 10 out 10 would recommend!"
"Apryl is one of the most grounded and passionate people I know. Her work ethic is strong, she holds herself to a very high standard, and always brings a calming, caring approach to her work. 10 out 10 would recommend!"
Dakota S.
"April was tasked with selling my "contractor's special" bare bones rental and she did an amazing job. Her expertise, communication, and time management was top notch and I can't recommend her enough!"
"April was tasked with selling my "contractor's special" bare bones rental and she did an amazing job. Her expertise, communication, and time management was top notch and I can't recommend her enough!"
Martin R.

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